Why a great headshot is your most valuable marketing tool

Your headshot is usually the first thing people will see when they find you online — on LinkedIn, social media, your company website, and even Zoom. It shapes their first impression.

This is therefore a golden opportunity for you to build trust immediately. A high-quality, professional photo helps you to look credible, approachable, and established — which is vital when attracting new clients or collaborators.

Your headshot is an important element of your overall brand story. It isn’t just a photo - it gives clues about your personality, style, values and how you want to be perceived. Having a strong headshot that matches your website and brand visuals creates a consistent, polished look across all platforms. This means that you will be instantly recognisable at each touchpoint, helping to raise awareness of your brand and offering.

Be honest (I’m guilty too) do you change your profile picture as regularly as you should? Have you been known to hang onto one for 5 years or more? If so, you may not even look like your photo now, remember earlier when I mentioned it’s an important part of building trust?

When you love your headshot, you’re more likely to post online, update your profiles, and market yourself proudly.

Investing in a professional headshot sends a message that you’re committed, experienced, and worth booking. It shows that you take your business seriously.

It’s not just for linkedIn (although this is a place where it does make a huge impression), your headshot is versatile — use it on business cards, speaking event promotion, podcasts, marketing material, and press features. And of course on your website and social media pages!